Digital Marketing Adwords Advanced Display

The course on Adwords Advanced Display covers the modules from intermediate to advanced levels of Google Display Network in advertising. This course will give you an extensive understanding of YouTube.

Display ads on the Google Display Network:

·         Understanding the value of display and the Google Display Network

·         About the Google Display Network

·         Google Display Network and YouTube on computers, mobile devices, and tablets

·         The value of display advertising on the Google Display Network

·         Media purchase options on the Google Display Network

·         Display inventory and ad formats on the Google Display Network

·         Plan a Google Display Network Campaign

·         Plan a display campaign

·         About enhanced campaigns

·         Best practices for direct response campaigns

·         Create your ads

·         Ad Formats for The Google Display Network

·         Using the Display Ad Builder

·         Best Practices for Display Ads

·         Display Ad Policies

·         Implement a campaign

·         Create a new campaign

·         Target your campaign

·         Bidding features on the Display Network

·         Setting bid adjustments

·         Introduction to Refining and Optimizing

·         Advanced Google Display Network Optimization Features

·         Additional Google Display Network Tools

Display ads on mobile devices:

·         Overview of ads on mobile apps

·         Mobile inventory

·         Ad formats

·         YouTube mobile ad formats

·         Video ad formats in AdWords for video