Digital Marketing Search Engine Optimization (SEO)

The course on Search Engine Optimization will introduce about the online search, workings of search engines and covers advanced topics: link building, advance keyword research and SEO tools. This course will introduce you to some of the highly refined skills, so that you can make your website works best; the search engine attracts and charts maximum traffic.

Content Modules:

·         Prologue to Online Search

·         Functions of Search Engines

·         What is Search Engine Optimization?

·         Misconceptions and Myths about search engines

·         What is Page Rank?

·         Search Engine Services and Tools

·         Build Accessible Sites

·         Measure and Track Success

·         Understand Indexing and Crawling

·         Paid Vs Organic Results

·         Page Ranking

·         Advance Keyword Research

·         Build Links

·         Work with WebMaster guidelines and tools

On completion of the course on Search Engine Optimization at Kalvi, students can establish their career in the online marketing industry in which they can also work as freelancer.